Fast forward to the end of 2017, and spotify decided to transform year in music into something more fun and social. This was when spotify released their annual campaign, wrapped.
In 2017, spotify released a campaign that was completely brand new to music streaming services.
Spotify 2017 wrapped campaign. “from the music that brought us together to the quirks that make us. Spotify saw a rise in subscribers, increased brand awareness, and showed that they care about user data and anonymity. The 2017 solar eclipse, for one.
The wrapped campaign was launched in 2017, a landing page of personalized statistics from your listening data. It's all about music and, again, it reveals the habits of other spotify listeners, and they are hilarious. My 2017 wrapped year recap or top songs of 2017 playlist is wrong, i’m sure i didn’t listen to that music.
By using real user data, they created fun new years resolution that resonated with the public due to the reality of the campaign. Wrapped is a deep dive into the artists, songs, and podcasts that defined your year. The campaign began with annual personalized playlists;
Waaay back…to when “i gotta feeling” was the most streamed song on spotify. As 2017 wraps up, let’s back it up. A factor that must be considered in this, and one that spotify seems to have avoided through their campaign, is the concern for user privacy.
Spotify needed to keep the trend moving in the way it was so that it could overcome its previous scaling problem. By staff on thursday, november 29, 2018 over the past two years spotify has run ads that share subscriber’s more quirky listening habits, such as the fact there is a ‘i love gingers’ playlist with 48 ed sheeran songs on it, that big shaq’s ‘man’s not hot’ was played. The campaign was a huge success:
On christmas 2017, spotify made a campaign where it highlighted goals for 2018. In 2017, it was renamed to wrapped and spotify has been making a conscious effort to make the format more interactive and social ever since. Spotify wrapped up 2017 with its biggest marketing campaign of the year featuring some humorous new year’s resolutions.
Year in music was reborn as spotify wrapped (or “your 2017 wrapped”), and visitors to the 2017 wrapped microsite were greeted with a colourful personalised quiz which walked them through their listening habits from the past year. It’s free social media advertising for spotify. In 2017, wrapped expanded from users.
Wrapped is where spotify listeners everywhere get a deep dive into their most memorable listening moments of the year. It is no question that the “wrapped” campaign is highly personal, as it is a literal summary of a user’s activities over the course of the previous year. Spotify ‘wrapped’ in a nutshell.
Then, in 2017, wrapped asked listeners to “be brave enough to share [their] listening history,” allegedly leading to five million social media shares. The debut campaign unveiled that someone had created an ‘i love gingers’ playlist, mostly populated by ed sheeran. Spotify’s 2020 wrapped campaign is all about gratitude.
Spotify's annual wrapped campaign returns for its third year, expanding beyond music to showcase podcast listening behaviour for the first spotify 2018 goals by spotify november 29, 2017 This meant that they decided to bank on a year close campaign that would go a long way in bringing their brand to the physical world. ‘man’s not hot’ by big shaq was.
In 2009, that black eyed peas classic topped our first list of the year’s top 100 tracks, right above jams like “poker face” and “halo.” (yep, you’re getting old.) Spotify is a digital music service that gives you access to millions of songs. That is the basic premise behind the spotify wrapped campaign:
Using account data, spotify users were presented with a personalized recap of their listening habits during the year. Spotify is wrapping up 2017 with its biggest marketing campaign of the year featuring some humorous new year’s resolutions. The excellent spotify wrapped campaign is back for a third year.
Followed by giving spotify users their very own end of year stats. In 2017, spotify changed its approach to the annual ‘year in music’ to create a campaign that would capture attention and drive more engagement. Wrapped has run annually since 2017.